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ASSE Conference Reflection

Cynthia Braun’s Reflection on the Company Creation and

ASSE 2017 Conference Exposure

In my 26 years as a health & safety professional, I have attended many safety meetings, tailgate talks, and training sessions with food served or brought in from vendors. I quickly realized that the safety concepts and messages of the event were forgotten or overlooked once the cuisine arrived. This became my “Lightbulb Moment” for the creation of Celebrate Safety, Inc. (CSI)!

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I immediately rolled out a pilot project in January 2013 at Safety Fest of the West (OSHA Training Institute, Lakewood, CO) to introduce my idea of safety messaging through common treats. What a hit! Celebrate Safety was on the map!

I then took the products to the Minnesota Safety Council’s Annual Conference in May 2013 for over 800 attendees, just as the new OSHA HazCom Training rule (1910.1200) was in full swing. Needless to say, the GHS Pictograms were the biggest sellers that year!

Going big, Celebrate Safety, Inc. proudly showcased its products at the ASSE Safety conferences 2015 (Dallas) and 2017 (Denver) with a busy booth full of samples. More than 10,000 safety professionals have been introduced to our products, and this unique way to communicate safety messages. We gave out sugar cookies, brownies, and Oreo cookies with safety designs , as well as lots of ideas for how/when to use the delicious products to enhance safety programs.

The “Safety First” cookie has consistently been Celebrate Safety’s best seller design. It contends for top spot these days with customer-specific logos, designs, slogans, and campaign icons.  Our customers send us their creative images (e.g., pdf, .png) , and we place them on cookies, Oreos, and brownies. Examples of their self-created designs are shown below. 

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Truly, Celebrate Safety's products provide meaningful and memorable treats/gifts/expressions for special events and special people.

It takes seven reminders for the human brain to remember something. We hit three senses with our products: taste, touch, and visual.  Therefore, our products provide a golden opportunity to help workers retain important safety concepts.

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CSI’s products are neatly packaged to accent the importance and formality of any event. Each cookie or brownie is individually showcased in a clear plastic bag with a silver twist tie or a colored ribbon. Celebrate Safety’s cookies and brownies bring environmental, health and safety, quality, human resources, and transportation messaging to the workforce in a whole new way which can be currently ordered in four different types:

1.         Vanilla sugar cookies (square, rectangle, circle, diamond),

2.         Flavored cookies: round chocolate chip, oatmeal raising, M&M,

3.         Oreos (single, not Double Stuff), and

4.         Brownies.

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